Ruinart
Champagne
{Photo campaign}
ART DIRECTION
PHOTOGRAPHY
PRODUCTION
POST-PRODUCTION
COLOR-GRADING
RETOUCHING/ MONTAGE
Founded in 1729, Ruinart is the oldest Champagne house in the world and one of France’s most prestigious luxury maisons. Synonymous with refinement and artistic excellence, the house is internationally recognized for its dedication to Chardonnay and its enduring culture of elegance.
Commissioned by Ruinart, “Ruinart in Wonderland” unfolded over three months, each chapter expanding a singular creative universe. The visual and artistic direction established the tonal language, aesthetic codes, and conceptual structure that unified all three shoots.
Underwater imagery was produced using a custom pole system and live audio setup to allow real-time direction beneath the surface. The second chapter was directed from an overhead suspension bridge, refining composition and movement from above.
Alongside photographing the campaign, art direction, production planning, on-set workflow, team coordination, and client communication were led across all phases.
Interview
Credits
Production Company: Kaptive Agency
Pool Studio & Underwater coordination: Splash Prod