For fifteen years I’ve made images for other people: campaigns for YSL Beauty, Gucci, Cartier, Ruinart.

This one I made for my friends. I designed it and wrote the code.

We send each other things constantly, and the group chat is where they go to die. Buried under a conversation about dinner, never watched. And half of us can’t open half of them anyway. Someone doesn’t have TikTok. Someone deleted it on purpose, because you go in for one video and come out an hour later.

So I made somewhere for them to sit. It’s free, and four people is already a full huddle.

fun, interesting, serious

three separate feeds. you know what you’re in for before you press play.

fun, interesting, serious

three separate feeds. you know what you’re in for before you press play.

free on iphone

“did you watch the video i sent you?”

huddle. a group chat for links.

Share a YouTube, TikTok, or Instagram Reels link into your group and everyone sees it in one feed.

No algorithm, no public profiles, no strangers. Just the people you already send links to. Groups are invite-only.

react with a sticker

there is no comment box. you put a sticker on it and move on.

start a huddle

name it, give it a colour, invite the two or three people who would actually watch.

see who’s watched

“joon & sam watched” appears under the video as people get to it.

pick the seriousness level

fun, interesting or serious. you open one, and that’s where your link goes.

invite-only

you get in because someone sent you a link. there is no other way in.

drop a link

paste a youtube, tiktok and other links. that is the whole thing.

huddle. a group chat for links.

Share a YouTube, TikTok, or Instagram Reels link into your group and everyone sees it in one feed.

No algorithm, no public profiles, no strangers. Just the people you already send links to. Groups are invite-only.