Euno

The One-Step Cream

{Skincare cosmetic brand Spec project}

ART DIRECTION
CREATIVE DIRECTION
BRAND DESIGN
GRAPHIC DESIGN
PRODUCT DESIGN
COPYWRITING
AI IMAGE GENERATION

Year
2025

Euno is a minimalist skincare brand conceived and art-directed as a full-scale brand system. Built around a single multi-use product, the project reimagines traditional skincare routines through a focused visual and conceptual approach.

I led the creative direction from concept to execution, including brand strategy, visual identity, packaging design, and campaign world-building. Campaign imagery was developed primarily using AI image generation as a creative tool, which I directed and refined to achieve skin realism, tonal consistency, and production-level polish. Select photography was also created and integrated to support the visual system across digital and social touchpoints.

BRAND IDENTITY

Euno’s identity was designed to speak to modern millennial women who want skincare that feels both effortless and elevated. The visual language blends bold confidence with softness, pairing expressive colors with refined minimalism.

At the heart of the brand is a custom logotype built around playful structural tension: the U and N echo each other in reverse forms, and the subtle ink-trap details give the letters a crafted, contemporary edge. I refined the E by tightening its spacing and softening its lower corner, creating a visual rhythm that mirrors the curves in the U and N for a cohesive, sculpted feel.

Altogether, the identity balances energy and calm in the same way Euno simplifies beauty routines — efficient, distinctive, and quietly luxurious.

DESIGN PACKAGING

The bottle blends luxury, boldness, and feminine softness to match the needs of busy millennial women who want simple but beautiful skincare. Its rounded form echoes the logo’s curves, and the overscale mark makes the brand instantly recognizable.